Better Protection. Better Economics. Better Customer Experience.

Sep 16, 2026

Matt Curry

How one of the largest prescription eyewear retailers in the world transformed its eyewear protection program with AssureSolv

When <Company Name Redacted> evaluated its eyewear protection plan (EPP) strategy, the opportunity went well beyond changing third-party administrators. 


The goal was to create a better protection product for customers while building a program that was more flexible, more efficient, and significantly more valuable to the business. 


By transitioning its eyewear protection program from Asurion to AssureSolv, <Company Name Redacted> was able to accomplish both. 


The Challenge 


Traditional product protection programs can create an inherent tradeoff: improving customer benefits often means increasing program costs, while controlling costs can result in products that are harder to sell or less compelling to customers. 


<Company Name Redacted> wanted a different model. 


The company needed a TPA capable of helping it deliver a stronger customer proposition while simultaneously improving the underlying economics of the program. 


That required more than claims administration. It required a partner willing to rethink program structure, pricing, administration, and customer experience around the company’s specific business objectives. 


The AssureSolv Approach 


AssureSolv worked with <Company Name Redacted> to develop and administer an eyewear protection program designed around three priorities: 


  1. More value for the customer. 


Customers receive a compelling protection product designed to provide meaningful coverage and a straightforward experience when they need it. 


  1. Better program economics. 


A more efficient administrative and program structure significantly reduced the company’s cost of delivering protection compared with its previous model. 


  1. Greater ability to drive adoption. 


With an improved customer value proposition and better economics, <Company Name Redacted> could focus on growing the program rather than simply managing its cost. 


The result was not a choice between customer value and profitability. The new model improved both. 


The Results 


The transition from Asurion to AssureSolv created meaningful financial impact on both sides of the company’s P&L. 


Higher product adoption and stronger program economics contributed to increased protection-product revenue, creating meaningful top-line growth. 


At the same time, AssureSolv's lower-cost administrative model generated significant annual savings compared with the previous program, creating substantial incremental value that flows directly to the bottom line. 


And importantly, those financial improvements did not come at the expense of the customer. 


<Company Name Redacted> was able to offer customers a better protection product while simultaneously selling more of it at a lower cost. 


From Vendor Change to Growth Strategy 


What began as a transition away from a legacy TPA became something much more valuable: a new model for how <Company Name Redacted> approaches product protection. 


The success of the program demonstrates that warranty and protection programs don't have to be treated simply as an operational requirement or ancillary product. 


Designed correctly, they can become a meaningful source of revenue, margin, customer value, and competitive differentiation. 


The partnership has since expanded beyond the original program, including the extension of AssureSolv-administered protection offerings across additional <Company Name Redacted> brands. 


The Bottom Line 


Better products for customers. More products sold. Lower cost of sales. More revenue. More profit. 


That's the difference between simply administering a protection program and building one around the economics and customer experience of the business. 


That's the AssureSolv difference.